On September 11, 2007, Dongyue brand motorcycle tires won the Chinese famous brand. This is a major event in the company's development history and an important milestone in the development of the company. Shandong Dongyue Industrial Rubber Co., Ltd. was founded in 1970. In November 2003, it was restructured into a private enterprise. It is a subsidiary of Shandong Xindongyue Group. Shandong Dongdongyue Group consists of Shandong Dongyue Industrial Rubber Co., Ltd., Shandong Dongyue Electric Vehicle Co., Ltd. and Dongping Yongxin Machinery Co., Ltd. It is a collection of tires, electric vehicles, spline shafts, spinning parts and rubber machinery. Modern group company.

 

Shandong Dongyue Industrial Rubber Co., Ltd. covers an area of ​​380 acres and employs more than 2,200 people, including 380 professional and technical personnel, 89 middle and senior technical titles, and 9 workshops under three branches. The leading products are “Dongyue” brand motorcycles. Five series of more than 200 specifications and models, such as tires, electric tires, bicycle tires, agricultural tires, and butyl tires, are sold well all over the country and exported to Southeast Asia and Europe. They are the brand-name products that the sellers can trust. In 2004, the “Dongyue” trademark was awarded “Shandong Famous Brand”. In 2005, “Dongyue” brand tires were rated as “Shandong Famous Brand Products”. In 2006, “Dongyue” brand motorcycle tires were rated as “Shandong”. "Famous brand products", in 2007 "Dongyue" brand motorcycle tires passed the "national motorcycle tire quality credit". Motorcycle tire production and sales rank among the best in the industry.

 

Innovation is the inexhaustible motive force for enterprise development. Only by continuous innovation, enterprises have the stamina and development has the motivation. Based on this understanding, Dongyue Company is based on the enterprise itself and comprehensively makes innovative articles. ---- After accelerating the technical transformation and restructuring, Dongyue Company will adjust the "power tires as the mainstay and the motorcycle tires as the auxiliary" on the basis of scientific analysis and forecasting the market. "Supplement" production and operation pattern, the policy, funds to the market space, the development of a large space for motorcycle tires, the implementation of the country's largest technical transformation project in the same industry - 15 million sets of motorcycle tire balance transformation project, a The project has achieved 9 million sets of motorcycle tire production capacity. The entire project will be fully completed by the end of 2007. By then, it will increase the production capacity of 15 million motorcycle tires, which will increase the output value by 540 million yuan and profit and tax by 44 million yuan. ---- Implement technological advancement and promote product upgrades.

 

With the continuous deepening of the market economy and the improvement of people's living standards, people's consumption concepts and consumer demands have also undergone profound changes. The purchase of products has gradually transformed from practical and durable to aesthetic and practical. Dongyue decision-makers have taken the pulse of the market and targeted the people's consumption needs, and launched fashionable, elegant, body-building and environment-friendly products in a timely manner, forming a production and management situation in which high- and mid-range products coexist, to meet the consumption needs of all levels. -- Focus on technological innovation and strengthen brand building.

 

In 2006, “Dongyue” brand motorcycle tires were rated as “Shandong Famous Brand Products”, and developed self-developed motorcycle and electric vehicle vacuum tires, and declared eight patents; it indicates that our research and development level has entered the forefront of the industry. We have cultivated the professional and technical talents of Dongyue in the established vision of “technology-oriented, knowledge-driven” company. In September 2006, we sent 40 people to Qingdao University of Science and Technology for a one-year study and study. Tire expertise and management skills to enhance the company's internal technological innovation and new product research and development capabilities; to ensure that the technical level is always at the leading level in the industry, the company implemented the brain, the intellectual project, hired industry experts to be a perennial technical consultant . At the same time, CAD (rubber formula design software) was introduced to optimize the technical formula and structural design. In the past year, we have developed 18 new products. Our self-developed electric vehicle vacuum tires have been applied to the “Dongyue Yongli” electric vehicle, which has been recognized by experts and welcomed by customers. - Strengthen on-site management.

 

In the work, we adhere to the operation of the ISO9001:2000 international quality system certification operation system, strictly control the "four customs", that is, strictly put the raw materials into the factory, the test center to inspect and test all kinds of raw materials to ensure all raw materials The quality of the production process is strictly controlled, and the process control of the production process is carried out by the full-time quality control personnel to achieve continuous improvement and continuous improvement; the product performance testing and experimentation are strictly controlled, and the sample is taken from the experimental center anytime and anywhere for mileage. , abrasion test. Strictly control the finished products to be shipped off the factory, and the quality inspection department will carry out the final inspection on the finished products to ensure the quality of the products and be responsible to the customers; the comprehensive quality control system ensures the stable improvement of the product quality, and makes Dongyue tires enter the consumption. In the heart. ——Strengthen the service and keep the product vitality.

 

In order to understand the market situation of the products in depth, the marketing department travels to all parts of the country every year to conduct pre-sales, sales and after-sales services, to understand the market demand, to distribute high demands, to meet the requirements of consumers, to timely feedback the information to the company, and to analyze, solve and improve in time. . “Quality Service Miles” shortens the distance between enterprises and users and enhances the satisfaction and reputation of “Dongyue”. At the same time, the annual global business annual meeting invites global suppliers and distributors to Dongyue, build a good platform for communication and cooperation, and achieve a good supply and demand relationship for win-win cooperation and common development. Become a professional supporting enterprise of Zongshen, Longxin, Futian, Lizhixing and Qingqi. "Dongyue" motorcycle tire mold was born, riding in the north and south of the Yangtze River, inside and outside the Great Wall.

 

In the next 3-5 years, we will acquire 480 mu of land and build a new Dongyue Industrial Park, further expanding the group's economy and forming the four production bases of the new Dongyue, namely 15 million sets of radial tire production bases; 10 million electric vehicles. Vacuum tire production base; 15 million sets of bicycle tire production base; 200,000 electric vehicle production bases; the overall formation of a standardized, orderly, healthy, sustainable and rapid development of modern group operation mode.

 

Today, Dongyue Company takes the quality concept of “pursuing excellence, creating perfection” and the market concept of “zero market distance, zero complaints from customers”, with the goal of continuous improvement, continuous innovation and sustainable development, with “sincere return to employees and development”. The country that serves the country is a concept of purpose, and strives to create innovative, pragmatic and efficient new Dongyue!