Service and Support
I. Description of Report Preparation
"New Dongyue Group Co., Ltd. Quality Credit Report" reviews the concepts, systems, measures and achievements of New Dongyue Group Co., Ltd. in quality management, product quality responsibility, quality integrity management, etc. The disclosures in this report are as follows:
(I) Statement of Objectivity of Report Content
This report is prepared entirely based on the actual situation of the company's production and operation. The content is objective and fair, and there is no false information. We are willing to be responsible for the authenticity of the content of this report.
Scope of organization of the (II) report: New Dongyue Group Co., Ltd.
Time frame of the report: April 2016 to April 2017
Release cycle of the report: This report is an annual report.
(III) Report Data Description
All the contents of this report are from the actual situation or data of the company.
(IV) Form of Report Issuance
This report is published online. Available on our website at www.xindongyue.cn.
2. enterprise senior speech
Xindongyue Group Co., Ltd. was formed by the merger of the former Dongping Spline Shaft Factory and the former Dongping Rubber Factory in 2003. The company's leading products are motorcycle tires, electric tires and bicycle tires. "Dongyue" trademark has been recognized as "China's well-known trademark", and the enterprise has been ranked as "China's top 100 rubber industry enterprises"; won the "provincial civilized and honest enterprise", the first batch of "honest Lu Shang" image list candidates, "Shandong private enterprise outstanding employment contribution award", "one enterprise, one technology", provincial "specialized and special new" small and medium-sized enterprise honorary title, "provincial advanced grass-roots party organization"; won the "Mayor Quality Award", "Safety Culture Construction Demonstration Enterprise" and other honors in Tai'an City, and is now the vice chairman of the China Rubber Industry Association.
Quality is the backing of the brand. In our work, we insist on taking "quality represents character, quality represents morality, and quality represents conscience" as the quality concept, always insist on putting product quality first, and firmly establish the quality awareness of "quality first. Xindongyue Group adheres to the corporate tenet of "sincerely repaying employees, developing and serving the society", and the corporate spirit of "cohesion, entrepreneurial development", adhering to the factory training of "being honest and trustworthy, and doing things down-to-earth", keeping up with the pace of the times, Continuously forge ahead. The company will, as always, adhere to the "quality represents character, quality represents morality, quality represents conscience" as the quality concept, starting from every link that affects product quality, grasping quality management, fully implementing the main responsibility of the enterprise, and dedicated to the majority of consumers to provide high-quality, safe and assured products!
III. Enterprise Profile
Xindongyue Group Co., Ltd. is located at the western foot of Mount Tai, the first of the five mountains, by the scenic Dongping Lake. It now has more than 2800 employees and more than 600 professional and technical personnel. The company is a modern enterprise that produces and operates motorcycle tires, electric tires, bicycle tires, agricultural tires, high-end color tires, butyl inner tubes, etc. It has more than 40 years of tire manufacturing experience and technical accumulation, and participates in the formulation of a number of National and industry standards. The company has now formed an annual production capacity of 15 million sets of motorcycle tires, 15 million sets of bicycle tires, 10 million electric vehicle vacuum tires, 10 million butyl inner tires and 5 million sets of high-grade color tires. It has successively obtained the "3C" certification of China's mandatory products, and has passed the "three-system" certification of quality management system, environmental management system, occupational health and safety management system, as well as the certification of DOT of the US Department of Transportation, European E-mark, SNI, SNI and other countries and regions; "Dongyue" brand motorcycle tires and car tires have been successively rated as "Shandong Famous Brand" products and "Chinese Famous Brand" products. "Dongyue" trademark has been successively recognized as "Shandong Famous Trademark" and "China Famous Trademark"; "Jinke", "Zhenghang" and "Suzhi" trademarks have been successively recognized as "Shandong Famous Trademark" and "Xinzhi Brand Normal Pressure Continuous Desulfurizer" has been rated as "Shandong Famous Brand"; the enterprise technology center was rated as "provincial technology center", and the enterprise "waste rubber regeneration and application engineering laboratory" was rated as "Tai'an engineering laboratory" in August 2015, and successively obtained more than 70 national patents; in 2014, the company successfully passed the identification of "national high-tech enterprise, and won the 2014" Tai'an Mayor Quality Award ", 2016" Dongyue "brand" motorcycle tire "," Xinzhi "brand" vulcanized rubber powder atmospheric continuous desulfurization equipment "won the" China Rubber Industry Association recommended brand products ", the company's products are sold well all over the country with excellent quality, and exported to Europe, America, Africa, Southeast Asia and other countries and regions. The comprehensive economic indicators of the enterprise rank in the forefront of the industry in the country. Relying on its strong strength, the company was selected as one of the "Top 100 Enterprises in China's Rubber Industry", and was also elected as the eighth "Chairman Unit of the Force Tire Branch of China Rubber Industry Association" and "Vice Chairman Unit of China Rubber Industry Association".
Part II Body of Report
1. enterprise quality concept
Quality is the backing of the brand. The company always regards quality as the life of the enterprise, firmly establishes the quality concept of "pursuing excellence and creating perfection", and adheres to the quality management concept of "quality represents character, quality represents morality, and quality represents conscience. In the years of development, the company has formed a quality culture with its own characteristics, focusing on the transfer of quality awareness from quality professionals to all employees, and raising product quality to the belief of every employee. Through awareness management and concept strengthening, the majority Employees firmly establish the idea of quality first, and then comprehensively strengthen quality management. Through the active guidance of the cultural concept of "Three Represents of Quality", the company has promoted the sense of responsibility and mission of all employees for quality work, played a favorable role in promoting the improvement of product quality and management level of the enterprise, and ensured good quality benefits, economic benefits and social benefits.
II. Enterprise Quality Management
2.1 Quality Management Organization
The chairman of the company authorizes the management representative to be fully responsible for the quality management of the enterprise, and the quality control department is specifically responsible for the quality management of the enterprise.
The company's quality management work is personally headed by the general manager, and the vice president in charge of production technology is the company's chief quality officer. The general manager and chief quality officer are fully responsible for the company's product quality and safety work, organize the formulation of enterprise quality development strategy, annual quality work plan and quality and safety assurance measures, establish and implement advanced quality management system and management methods, organize and implement mass quality activities such as quality improvement and quality research, implement quality cost management, strengthen quality statistical analysis, carry out quality education and training, and build enterprise quality culture.
The Quality Control Department is the company's specialized agency for quality management and quality inspection. The implementation of quality control minister responsibility system, under the high-quality, professional quality control team. Responsible for the whole process of quality control and inspection activities from raw and auxiliary materials into the factory, production process monitoring, final product inspection, etc. At the same time, the company has established a responsibility system for key positions in quality and safety, making it clear that the main person in charge of the enterprise is primarily responsible for quality and safety, and the quality supervisor of the enterprise is directly responsible for quality and safety. Strictly implement the enterprise post quality standards and quality assessment system to ensure the qualified rate of ex-factory products.
2.2 quality management system
The company has successively obtained China's compulsory product "3C" certification, passed the quality management system, environmental management system, occupational health and safety management system "three system" certification, as well as the U.S. Department of Transportation DOT, European E-mark, Indonesia SNI and other national and regional standard certification. We have firmly established the quality concept of "pursuing excellence and creating perfection", and insisted on advocating the quality management concept of "quality represents character, quality represents morality, and quality represents conscience. In the daily practical work, the system is constantly perfected, updated and improved, the annual internal audit and management review of the system are carefully organized and deployed, and the system is continuously improved through the annual internal audit, management review and external supervision and audit, so as to ensure the adequacy and effectiveness of the operation of our company's quality management system and ensure the quality and safety of products.
2.3 Quality Safety Risk Management
Operation effectiveness measures of quality and safety management system:
2.3.1 Each year, the overall quality and food safety policies and objectives of the enterprise are decomposed layer by layer, distributed to various departments, and assessed.
2.3.2 Make use of external training and the off-season of production every year to strengthen the training of quality regulations and awareness of all employees and improve the awareness of all employees to participate in quality management.
2.3.3 Make full use of management review, internal audit and external audit and other means to review the operation of the management system every year, and continuously improve and perfect it.
2.3.4 Assessment results of enterprise quality objectives in 2016.
3. quality integrity management
3.1 Quality Commitment
The "Tire Industry Policy" announced by the Ministry of Industry and Information Technology in October 2010 has greatly raised the entry threshold of the tire industry, which will push up the opportunities for large-scale enterprises and leading enterprises in the industry to seize the market. In January 2014, the Shandong provincial government adopted the "implementation opinions on resolving the contradiction of serious overcapacity", which listed the tire industry as an industry with overcapacity and stopped new tire projects, which will be conducive to the survival of the fittest and transformation and upgrading of the industry. With the upgrading of ecological civilization construction as a national strategy, green tires, waste tire recycling will become the development direction of the tire industry, the company has mastered the relevant core technology.
Over the years, the company has been in line with a high sense of responsibility to consumers and employees for production and operation. From senior executives to front-line employees, we always adhere to safety first and regard quality as the life of the enterprise. From raw material procurement, raw material management, production process control, product testing, after-sales service and other aspects, we strictly follow the requirements of national standards and relevant laws and regulations, so as to realize the tracking, monitoring and management of the whole process from procurement to production to after-sales, In order to provide consumers with real, safe and reliable.
3.2 operation management
The company in-depth implementation of GB/Z 19579-2012 "Guidelines for the Implementation of Performance Excellence Evaluation Guidelines", through internal audit and external supervision and audit, and constantly strengthen process control, continue to ensure the effective operation of the quality management system. The implementation of internal mutual inspection system, product quality traceability system and quality accident accountability system, product manufacturing process to implement "self-inspection, mutual inspection, special inspection", product quality is always under control. The introduction of advanced testing, testing, production equipment, to achieve the product performance indicators of real-time monitoring and testing, but also to ensure the quality of a variety of raw and auxiliary materials into the factory. Hire industry experts and scholars to the company regularly to guide the work, consolidate the theoretical basis of quality improvement, so that product quality is always in the leading level of the industry. In addition, the company has also extensively established QC teams to carry out a series of innovation and improvement activities; strengthen process skills training, and strengthen employee quality awareness education. By continuously improving the quality of products, services and operations, the competitiveness of the company has continued to increase, laying a solid foundation for the sustainable and healthy development of the company. basis.
3.3 Marketing Management
The company's customer base is mainly divided into supporting manufacturers, distributors and specialty store customers according to different market types; 11 marketing regions are divided according to the sales region, of which Henan District, Shandong District, Anhui District and Beijing-Tianjin District are the key customer base locations. Key customers have significant expectations for product quality assurance, after-sales service, delivery timeliness, and cost performance. By analyzing the different key needs of major customer groups, the company takes corresponding measures to meet them, such as strengthening quality management, improving service levels, and implementing multi-brand operations. Establish a customer return visit system and a satisfaction survey system, continuously improve the level of after-sales service, and strengthen employee quality awareness education. By continuously improving the quality of products, services and operations, the competitiveness of enterprises will continue to increase, and promote the sustainable and healthy development of enterprises.
Supporting customers and large distribution agents are the company's key sales customers, they play a key impact on the growth of the company's business scale, supporting customers and large distribution agents of the key needs and satisfaction has become the focus of the company's attention, such as their product quality requirements, price positioning requirements, design requirements.
In order to achieve symbiotic win-win and sustainable cooperation with key suppliers and key customers, on the one hand, the company provides good services to meet the needs of key customers and suppliers; on the other hand, it establishes a hierarchical classification and elimination system, and develops the relationship between the two sides according to the principle of "guaranteed, helpful and released. At the same time, the company also pays attention to strengthening the communication and in-depth cooperation between the two parties through business annual meetings, online media, telephone faxes, satisfaction surveys, exchanges and visits.
IV. Fundamentals of Quality Management
4.1 standards management
The company in-depth implementation of GB/Z 19579-2012 "Guidelines for the Implementation of Performance Excellence Evaluation Guidelines", through internal audit and external supervision and audit, and constantly strengthen process control, continue to ensure the effective operation of the quality management system. The company has passed the ISO9001 quality management system, ISO14001 environmental management system, GB/T28001 occupational health and safety management system certification and China's national compulsory product 3C certification. According to the three management system standards of GB/T19001-2008 Quality Management System Requirements, GB/T24001-2004 Environmental Management System Requirements and Usage Guidelines and GB/T28001-2011 Occupational Health and Safety Management System Requirements, and combined with the Implementation Rules of Compulsory Certification of Motor Vehicle Tyres and the actual situation of the company, the company has compiled the Integrated Management Manual of Quality, Environment and Occupational Health and Safety of Xindongyue Group Co., Ltd. As a regulatory document of our company's integrated management system of quality, environment and occupational health and safety, guide the company to establish and implement the integrated management system of quality, environment and occupational health and safety.
The company's leading products mainly implement GB518-2007, GB9744-2015, GB/T1702-2008, GB/T4501-2008, GB/T13203-2007, GB/T521-2012 and other national standards, as well as enterprise product standards higher than national standards on the basis of international advanced standards, and the product performance meets the relevant international requirements. The company introduces domestic and international advanced technology while introducing hardware equipment, and cooperates with well-known domestic universities to digest, absorb and innovate simultaneously to form a tire core technology with independent intellectual property rights that reaches the international advanced level. The company's self-developed "chlorinated butyl rubber inner tube", "waste tire electric heating spiral reduction of new technology" and other technical achievements won the municipal science and technology progress award, and through the Shandong Provincial Science and Technology Department organization of scientific and technological achievements appraisal. During the implementation of technological innovation projects, the company attaches great importance to the advanced development of products and technical reserves, and timely tracks and grasps the current international technological development trend and direction of the industry. On the basis of doing a good job in domestic market research and organizing experts to repeatedly demonstrate, actively organize technical forces to develop advanced tire technology and new products, which lays a foundation for improving the competitiveness of the company's products in domestic and foreign markets and enhancing the stamina for enterprise's development.
4.2 Measurement Management
The company regularly evaluates the performance measurement system, and adjusts the measurement, collection methods and performance index system of data and information according to the evaluation results, so as to continuously improve the comprehensiveness, accuracy and sensitivity of internal data and information collection, improve the speed and efficiency of internal reports and data transmission, and promote the shortening of manufacturing cycle and the improvement of response speed. The company attaches great importance to the selection and application of various performance improvement tools and methods, and emphasizes the adaptation to the process of improvement activities to ensure the suitability and effectiveness of improvement tools and methods. After years of exploration and practice, the company has summarized a variety of statistical techniques and management tools to improve and innovate activities. According to the physical performance test of vulcanized rubber, the influence of different vulcanization time on hardness is analyzed. Compared with high active zinc oxide, according to the result analysis of elongation, the revived zinc oxide affects the elongation of vulcanized rubber, and the elongation becomes larger. From the analysis of tensile strength and 300% tensile stress, and from the result analysis of permanent deformation, ensure the normal use of company meters.
4.3 Certification Management
The company passed the ISO9001:2000 standard re-evaluation and replacement in 2004, and passed the certification of quality management, environmental management and occupational safety and health management in 2008, as well as the certification of DOT of the US Department of Transportation, European E-mark, Indonesia SNI and other national and regional standards. Has achieved China's compulsory product "3C" certification.
4.4 inspection and detection management
The company attaches great importance to the selection and application of various performance improvement tools and methods, and emphasizes the adaptation to the process of improvement activities to ensure the suitability and effectiveness of improvement tools and methods. After years of exploration and practice, the company has summarized a variety of statistical techniques and management tools to improve innovative activities, and incorporated them into the company's curriculum training system. The tools and methods summarized have been promoted and applied throughout the company, and employees can flexibly select appropriate tools and methods in the process of improvement and innovation activities, and can also be used in creative combinations to maximize the improvement of organizational performance.
Through the results of performance measurement and analysis at all levels, the company determines and prioritizes improvement needs and innovation opportunities, mainly considering the importance of improvement opportunities, risks, costs, benefits, improvement cycles, etc., and finally chooses to determine improvement plans and determine improvement goals according to the requirements of relevant parties. Every year, the company formulates innovation and improvement plans for technology research and development, equipment performance improvement, market development, quality improvement, production efficiency improvement, production environment improvement, etc., and then decomposes them to each counterpart unit to formulate department-level improvement plans and implement them.
V. Product Quality Responsibility
5.1 product quality level
The company adheres to the service concept of "zero distance in the market, zero complaints from customers", closely links the interests of the company with the interests of customers, satisfies customers with timely supply, wins the trust of customers with excellent quality, and moves customers with value-added service. With the help of efficient logistics resources, the company has continuously shortened the product delivery cycle. According to the contract requirements and customer requirements, the product delivery rate has remained above 99.5 in the past three years. The qualified rate of products has increased year by year and remained above 99.5. The customer manager shall visit the customer no less than 3 times a month on the spot and no less than 10 times a month by telephone. He is required to answer every question of the customer patiently and carefully; the number of customer complaints is decreasing year by year... The company insists on using sincere service to win the trust of customers and ensure that the two sides have established a long-term and stable business relationship.
5.2 product after-sales responsibility
The company conducts satisfaction surveys on distributors and end customers in terms of product quality, product delivery, service, price, etc. in the form of customer visits and questionnaires.
In terms of handling customer complaints, the company formulates special systems and procedures to deal with them in a timely manner as soon as possible, and when necessary, to investigate and deal with customers on the spot and give customers reasonable explanations, comfort and relevant commitment responses. Product quality problems shall be reported to the senior leaders of the company immediately and relevant responsible departments shall be arranged to organize and implement improvement treatment. In the past three years, the number of customer complaints has decreased year by year, and the satisfaction of complaint handling has increased year by year.
5.3 corporate social responsibility
Since the beginning of the restructuring, the company has established the quality management concept of "quality represents character, quality represents morality, and quality represents conscience" and the safety concept of "I am responsible for the safety of others, I am responsible for personal safety, and I am responsible for the safety of enterprises". Adhere to the comprehensive management policy of "safety first, prevention first", establish and improve the safety and environmental protection production management system and rules and regulations, to standardize and standardize the quality management and safety work. The company has passed the ISO9001 quality management system, ISO14001 environmental management system, OHSAS18001 occupational health and safety management system certification and China's national compulsory product 3C certification. According to the three management system standards of GB/T19001-2008 Quality Management System Requirements, GB/T24001-2004 Environmental Management System Requirements and Usage Guidelines and GB/T28001-2011 Occupational Health and Safety Management System Requirements, and combined with the Implementation Rules of Compulsory Certification of Motor Vehicle Tyres and the actual situation of the company, the company has compiled the Integrated Management Manual of Quality, Environment and Occupational Health and Safety of Xindongyue Group Co., Ltd. As a regulatory document of our company's integrated management system of quality, environment and occupational health and safety, guide the company to establish and implement the integrated management system of quality, environment and occupational health and safety. In order to further promote energy conservation and emission reduction, the company vigorously carries out technological innovation and process upgrading activities, actively promotes new energy-saving technologies and adopts energy-saving equipment, so as to adhere to optimizing system design, strengthening management, applying advanced technology, and eliminating backward technology and equipment; further improve energy-saving management, statistics, supervision and assessment system, improve energy-saving management system, and further improve energy-saving and consumption-reducing index system, monitoring system and assessment system, establish a complete enterprise energy measurement file and establish a regular energy consumption analysis system; strengthen the prediction and analysis of the company's energy consumption situation, and increase the supervision and inspection of high energy-consuming workshops and units; actively report energy-saving and consumption reduction to the superior competent department, and actively invite industry energy-saving experts to the enterprise to guide the work; The daily energy-saving and consumption-reducing management is included in the assessment scope of managers at all levels, and is linked to personal wages, and strictly assessed, the festival award exceeds the penalty. Regularly hold special meetings to report the material consumption and target completion of each unit, and cash out rewards and punishments at the end of each month; learn experience from advanced enterprises, organize managers and related professionals to learn energy-saving and consumption-reducing work experience in energy-saving advanced enterprises; increase energy-saving The publicity of consumption reduction knowledge, pay close attention to the penetration of energy-saving concepts, cultivate energy-saving awareness, and standardize energy-using behavior, really save "once electricity, a gram of glue, a piece of paper" into the conscious action of workers. While paying attention to environmental protection, energy saving and consumption reduction, the company pays attention to extending the industrial chain, actively building comprehensive resource utilization projects, and vigorously developing circular economy. The company's annual output of 100000 tons of reducing rubber project adopts independent research and development of waste tire rubber automatic control electric heating spiral reduction new process and normal pressure continuous desulfurization equipment for deep processing of waste tires, the production process is energy-saving and environmentally friendly, green and low-carbon products. The advanced technology and equipment used in the project are of great significance for improving the recycling rate of rubber resources and reducing the pollution of solid waste from waste tires. With outstanding environmental benefits and significant social and economic benefits, the project has been listed as "Top Ten Key Projects of Resource Recycling in Shandong Province" and "Key Construction Projects in Shandong Province".
5.4 quality credit record
The company has established a fast and effective customer complaint handling mechanism, clarified the customer complaint handling management process and the processing time limit and responsible person of the interface department, and formulated regulations such as "Market Quality Problem Reporting Procedure", "Information Transmission and Reporting Management Regulations". According to the procedural requirements of receiving, registering, tracking, replying and returning visits of customer complaints, a special person is responsible for the registration ledger management, among them, the supporting tire quality accident record ledger includes the supporting factory, address, name, tire specification, quantity, disease, production date, etc. Other complaint record ledgers include customer name, time, complaint incident, responsible department, complaint method, receiving department, feedback time, processing result time, etc. For batch quality accidents and return problems, procedures such as daily first-time reflection, weekly market problem rectification and implementation, monthly market problem summary, etc. have been formed until the market problems are completely solved.
Part III Report Conclusion
Quality is the backing of the brand. The company always regards quality as the life of the enterprise, firmly establishes the quality concept of "pursuing excellence and creating perfection", and insists on advocating the quality management concept of "quality represents character, quality represents morality, and quality represents conscience. Pay attention to the transfer of quality awareness from quality professionals to all employees, and raise product quality to the belief of every employee. Through awareness management and concept strengthening, the majority of employees have firmly established the idea of quality first and comprehensively strengthened quality management. Through the active guidance of the cultural concept of "quality three representatives", it has promoted the sense of responsibility and mission of all employees for quality work, played a favorable role in promoting the improvement of enterprise product quality and management level, and ensured good quality benefits, economic benefits and social benefits. Adhere to the goal of "being solid, strong, excellent, and long-term", and the development concept of "sincerely repaying employees, developing and serving the society", adhere to high standards and strict requirements for quality and integrity management, and vigorously promote the health and sustainability of the company Develop and make due contributions to social and economic development.