Ingenuity to Quality Lean Building Brand

On June 29, the Shandong Private Entrepreneurs Association held the launching ceremony of the book "Cultural Strong Enterprises Working Together to the Party-Selected Excellent Cases of Cultural Construction of Private Enterprises in Shandong Province" published by the Party School Press of the Central Committee of the Communist Party of China. The 100 anniversary of the founding of the Communist Party of China. The content of the book is an excellent case selected in the collection and selection of "excellent cases of cultural construction of private enterprises in Shandong Province" entrusted by the United Front work Department of the provincial Party committee.

Corporate culture is the soul of an enterprise and an inexhaustible driving force for the development of an enterprise. Excellent corporate culture has the positive effects of condensing people's hearts, cohesion, quality, and strong management. It is an indispensable spiritual force in the development of an enterprise. The case of the book is not only representative and typical, but also reflects the experience and practice of private enterprises in carrying out cultural construction, with distinct themes, true materials, clear structure and refined language.

The excellent cases of corporate culture construction of Xidong Yue Group Co., Ltd. are as follows:

Introduction of New Dongyue Group

New Dongyue Group was transformed from the former Dongping Agricultural Machinery Factory, which was founded in 1952, and the former state-owned Dongping Rubber Factory, which was established in 1970, in October 2003. After more than 50 years of accumulation and development, it has now become a group company with tires as its main industry and reduced rubber and rubber machinery as its industrial chain. It is currently the only enterprise in the tire industry that has been restructured and developed by state-owned enterprises. The company has been recognized or awarded as "National High-tech Enterprise", "China AAA-level Quality and Promise Enterprise", "National Model Worker's Home", "Shandong Province Manufacturing Individual Champion Enterprise", "Tai'an Mayor Quality Award". For many years, it has been selected as "China's Top 100 Rubber Industry Enterprises" and "Vice President Unit of China Rubber Industry Association", it has been listed in the double top 50 list of "top 50 enterprises with comprehensive strength of rubber industry in Shandong Province" and "top 50 industrial leading enterprises in Tai'an City". The enterprise technology center has participated in the formulation and revision of a number of national, industrial and local standards, applied for and obtained more than 70 national patents, and has been rated as "provincial technology center" and "provincial engineering laboratory", it has established long-term friendly and cooperative relations with Beijing University of Chemical Technology, Qingdao University of Science and Technology and other universities. The company "Dongyue" brand series tires were rated as "China Famous Brand" products, and it is one of the first companies in the domestic tire industry to win this honor. "Dongyue" and "Suzhi" trademarks have been recognized as "China's well-known trademarks" by the State Intellectual Property Office, becoming the only company in the tire industry that has two well-known trademarks in China. The sales volume of "Dongyue" brand tricycle tires ranks first in the country. It has reached long-term strategic cooperative relations with large-scale tricycle vehicle factories such as Futian, Zongshen, Longxin and Qingqi, and its products are exported to Europe, America, Africa, Southeast Asia and other countries and regions.

Facing the new situation, new problems, and new challenges, New Dongyue Group will accurately recognize changes, respond scientifically, and actively seek changes, pay more attention to the new momentum and new advantages of high-quality development, deploy innovation chains around the industrial chain, and focus on innovation The chain layout of the industrial chain, orderly promote the optimization of the industrial structure, and promote the modernization of the industrial chain; strengthen technology introduction and independent innovation, benchmark well-known domestic and foreign enterprises, strengthen cooperation and exchanges, and achieve win cooperation, we will continue to optimize the three strategic layouts of "real economy, scientific and technological capital and international undertakings", and strive to realize the grand vision of "strong new Dongyue, happy new Dongyue and evergreen new Dongyue!