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2021

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The Group won the "2021 Shandong Province High-end Brand Cultivation Enterprise"


On May 11, the Provincial Market Supervision Bureau, the Provincial Development and Reform Commission and other departments organized the "China Brand Day" event in Linyi City. At the event ceremony, the list of high-end brand cultivation enterprises in Shandong Province in 2021 was announced. Xindongyue Group Co., Ltd. was successfully shortlisted.

A successful enterprise must have its own successful brand. Brand is the reputation of the enterprise, the basis for the survival of the enterprise, and the important embodiment of the core competitiveness and comprehensive strength of the enterprise. In recent years, the company has always been committed to the R & D and manufacturing of tires, vigorously implemented industrial upgrading, product replacement, accelerated the conversion of new and old kinetic energy, product production and sales increased year by year, and the comprehensive strength and brand influence of the enterprise were steadily improved. enterprise production"Dongyue" brand series tire products were rated as "China Famous Brand", "Shandong Famous Brand", and "Shandong Quality Brand" products, and "Dongyue" and "Suzhi" trademarks were recognized as "China Well-known Trademarks" by the State Intellectual Property Office. Become the only company in the tire industry that has two well-known trademarks in China; won the honorary titles of "Shandong Province Manufacturing Individual Champion Enterprise", "Shandong Province Agricultural Industrialization Key Leading Enterprise", "Tai'an Mayor Quality Award" and other honorary titles.

This award is an affirmation of the Group's brand influence and value. In the next step, the group will make full use of this selection opportunity to continue to strengthen brand strategy, brand value, brand promotion, brand innovation, brand protection and brand cultivation, improve service capabilities, enhance market competitiveness, and make greater contributions to the group's brand to the world and achieve high-quality development!